New Website Launch: Midland Business Alliance

Published: Wednesday, June 21, 2023 | Tags: Chamber of Commerce Case Study, Chamber of Commerce Membership Management Software, Chamber of Commerce website, economic development organization case study, economic development software, economic development websites

Midland Business Alliance (MBA) has launched a next-generation website, demonstrating their unwavering commitment as the integrated business hub and voice for over 3,000 businesses in Midland, Michigan. MBA is a cornerstone of the community, and their investment in a new website gives this organization a platform to continue providing businesses with invaluable resources to grow and succeed. This article will explore MBA's website's numerous new features, functionalities, and design elements.

Table of Contents

Custom Mobile-Friendly Website

The website prominently features calls to action, inviting businesses to join MBA and gain access to exclusive membership benefits. It positions MBA to showcase why Midland is an excellent place to establish and grow a business, highlighting factors such as the robust economy, healthcare facilities, affordable cost of living, and a strong sense of community.
MBA's website boasts a visually striking design, a strong brand presence, and a color scheme that exudes professionalism. This unique visual identity sets MBA apart from its competitors, making a lasting impression on visitors.
Quick links boxes provide easy access to essential sections of the website, allowing visitors to find the information they need quickly.
The scrolling partner section showcases the logos of MBA's partners and sponsors, highlighting their diverse membership levels and associated businesses.

Featured Web Pages

The What We Do page highlights the Alliance's comprehensive range of services, demonstrating the organization's commitment to supporting regional businesses. This page provides valuable insights into MBA's initiatives and programs.
Available Sites & Buildings is a valuable resource for businesses looking to establish a presence in Midland. It provides detailed information on various available locations, aiding in the decision-making process for potential investors.
Midland Business Alliance's Business Directory incorporates third-party software integration, creating a category and tag-based directory of organizations in and around Midland. This directory includes links to business profiles and websites, facilitating networking and collaboration among local businesses.
The Membership page utilizes prominent typography to present five reasons for businesses to join MBA. This page effectively conveys the advantages and worth of MBA membership, fostering active participation and engagement from companies within the organization.
The Data & Demographics page comprehensively showcases Midland's population, employment statistics, and housing data. This section provides valuable insights for businesses looking to make informed decisions based on the region's demographic and economic characteristics.

Intuitive and Easy-to-Use Navigation

The main navigation menu is straightforward and user-friendly, with dropdown sub-navigation options that make it easy for visitors to explore different website sections.
The footer navigation features social media links, contact numbers, and quick links, all essential information to feature in the footer section.
A search bar in the utility menu provides a convenient way for visitors to search for specific content by keywords.

The launch of Midland Business Alliance's new website marks a significant milestone in the organization's mission to support and promote the business community in Midland, Michigan. The custom mobile-friendly design, impressive visual branding, and user-friendly navigation enhance the overall user experience, making it easier for businesses to engage with MBA's resources and connect with fellow professionals.

Unlock Your Regional’s Potential with Website and Membership Software for Chambers and Economic Development Organizations

If you are interested in a website redesign or membership management software for your local Chamber of Commerce or Economic Development Organization, contact us. Our team can help you create a digital platform that effectively represents your organization and facilitates growth and collaboration within your business community. We look forward to hearing from you!